Software worth feeling,
built with careful hands.

AADeelings designs and engineers brand identities, websites, and digital products — classic craft at modern, AI-assisted speed.

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Selected works

A focused body of deliberate work.

Identity, web, and product systems for founders building something new.

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20232026

ChangelogAI — dark-mode changelog interface with amber version badges

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ChangelogAI

Micro SaaS · Brand · Web App · 2026

Automated release notes that read like a human wrote them — product, brand, and marketing site.

Sokoni — marketplace brand identity flat-lay with woven pattern and app screen

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Sokoni

Identity · Multivendor Ecommerce · 2025

A marketplace identity for African & Caribbean vendors — warm, confident, and unmistakably its own.

receiptLens — phone scanning a receipt with an amber scan line

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receiptLens

Mobile UX · Vision AI · 2025

Point, scan, done — a receipt intelligence app with an interface calm enough to disappear.

Rebus Buddy — glossy 3D rebus puzzle tiles with amber pictograms

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Rebus Buddy

Flutter · AI Puzzles · Multiplayer · 2026

An AI-generated rebus puzzle game — playful systems design with a competitive edge.

The studio lens

Every product has a center
the whole thing turns on.

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Services

Six deliberate moves from idea to interface.

From strategy and identity to shipped, production-grade software — every service shaped with research, craft, and AI-assisted speed.

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BrandBuild

01

Brand & Identity

Logos, systems, and voice that survive contact with the real world.

Logo · System · Voice · Assets

02

Web Design

Marketing sites and editorial experiences with a cinematic pulse.

Sites · Motion · CMS · SEO

03

Product Engineering

Rails, Go, and React builds that hold up under production traffic.

Rails · Go · React · APIs

04

Mobile Apps

Native-feeling React Native and Flutter apps, shipped to both stores.

React Native · Flutter · UX

05

AI Integration

RAG pipelines, agents, and models wired into products people actually use.

RAG · Agents · Pipelines

06

Launch Assets

Decks, films, and campaign kits so the launch lands as well as the product.

Decks · Films · Campaigns

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Process

Four phases. No surprises.

Most engagements run about four weeks, broken into clear gates. You see work weekly, not monthly.

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1 wk4 wks

  1. Week 01

    Research

    Goals, users, and friction — understood before anything is drawn.

    Audit · Interviews · Map

  2. Week 02

    Direction

    Flows, wireframes, and prototypes that make the direction obvious.

    Flows · Wireframes · Prototype

  3. Week 03

    Build

    Interface, system, and code — designed and engineered in the same room.

    UI System · Code · Content

  4. Week 04

    Launch

    Handoff, guidelines, and a month of support so the work lands cleanly.

    Handoff · Docs · Support

How it comes together

A thousand small decisions,
assembled into one.

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Why AADeelings

Senior craft, honest process, and speed that doesn't feel rushed.

Every project is shaped to feel considered from first brief to final handoff — no recycled templates, no rushed work.

Client satisfaction 0%

98%would refer a friend

01

Design and code, one brain

The person shaping the interface is the person shipping it — nothing lost in handoff.

02

Production-grade by default

Distributed-systems discipline applied to every build, from a landing page to a platform.

03

Personalised, never templated

Every identity, interface, and asset is shaped around your goals — not a theme store.

04

Copy included

Clear UX copy and page content are shaped with the design, so nothing ships half-finished.

05

AI-assisted, human-finished

Modern tooling for speed, senior judgement for taste. Faster, without feeling generic.

06

Clear pricing

Fixed scope, transparent effort, and no surprise costs once the direction is agreed.

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Testimonials

In their words.

Notes from the founders and teams we've worked with.

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Fromrecent projects

“AADeelings translated a rough founder sketch into a product that felt inevitable — the design, the build, and the launch assets all speaking one language.”
K. Mwangi
Founder · Marketplace platform
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Get in touch

Tell us about it.

Whether it's a full rebrand or a single landing page, we'd love to hear what you're building. We reply to every brief.

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FromSep 2026

What does an engagement typically cost?

Websites start at $2,000–$4,000. Web and mobile apps run $6,000–$18,000 depending on scope. You'll have a fixed price before we begin.

How long do projects take?

About four weeks for most engagements, in four-phase sprints with weekly reviews. Tighter timeline? Tell us — we'll be honest about whether we can hit it.

Who actually does the work?

A senior engineer-designer leads every project from kick-off to launch. No juniors, no offshore, no AI-painted slop.

Do you use AI in the process?

Yes — openly and deliberately. AI moves the boring parts faster; a human makes every call that ends up on your screen.